Jordan is a seasoned digital marketing and content creation expert who supports brands through innovative social media campaigns and engaging content. He leads creative teams, oversees high-quality production, and collaborates with cross-functional experts to develop integrated, data-driven strategies that drive growth and elevate brand presence. Additionally, he partners with external vendors to optimize campaigns and streamline operations, ensuring every initiative delivers measurable results.

His journey began in 2023 at Excuria Salon and Spa and The Salon Professional Academy (TSPA) in Buffalo, where he became instrumental in shaping the digital voice of each brand.

At Excuria—a luxury destination offering premium hair, nail, massage, body, and advanced skincare services—Jordan crafts captivating multi-channel campaigns that highlight the brand’s sophisticated aesthetic and transformative beauty experiences.

Meanwhile, at The Salon Professional Academy in Buffalo, he leverages innovative digital strategies to showcase student achievements and industry excellence. For more detailed insights into his work at Excuria and TSPA, please explore their dedicated pages.

Now, Jordan is expanding his reach to help other brands elevate their digital presence. With his expertise in social media strategy, content creation, and multi-channel marketing, he partners with businesses to transform online engagement, build authentic brand stories, and drive sustainable growth.