Excuria Salon and Spa
Williamsville, NY
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“Enter • Experience • Enjoy”
Excuria Salon and Spa is Buffalo’s premier destination for haircare and medical spa services, offering an extensive menu that includes hair treatments, massages, nail services, and state-of-the-art skincare options.
Beginning in 2023, Jordan has been in charge of social media content creation and in-house marketing for Excuria. His focuses include creating videos for Instagram, Facebook, and TikTok. Additionally, Jordan manages Excuria’s social platforms, executes in-house promotions, creates advertising materials for events and charity fundraising efforts, and works with third-party marketing companies on ongoing projects such as branding, web design, advertising, SEO, and SEM.
The Salon Professional Academy in Buffalo
Tonawanda, NY
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“Growing Salon Leaders, One Student at a Time”
The Salon Professional Academy (TSPA) in Buffalo, the region’s largest training school for salon and spa services, offers five programs of study – cosmetology, esthetics, barbering, nail technology, and natural hair styling – which provide the necessary training required for State Board Licensing.
Beginning in 2023, Jordan has been in charge of social media content creation and in-house marketing for TSPA in Buffalo. His focuses include creating videos for Instagram, Facebook, and TikTok.
Creation of videos for the Academy is based on collaboration with marketing, students, staff, educators, and the admissions team, with a collective goal to showcase the Academy’s culture, help students feel seen and encouraged, celebrate students’ achievements, and educate viewers on why TSPA in Buffalo is the best choice for those interested in entering the beauty industry.
Additionally, Jordan manages the Academy’s social platforms, executes in-house promotions, creates advertising materials for open houses and events, and works with third-party marketing companies on ongoing projects such as branding, web design, advertising, SEO, and SEM.
Ready to enhance your social media accounts?
Whether you have a small business, personal brand, or a unique social media channel that you wish had stronger visual content to convey your message to your audience, Jordan is here to help!
Jordan utilizes his extensive expertise in filmmaking (including personal and commercial projects), writing, and photography to craft visually appealing social media content with clear, effective messaging that aligns with each brand's vision.
Not sure where to start? That’s okay! Social media can be a daunting topic of conversation, but it doesn’t need to be. Reach out to Jordan today to set up a call and discuss how he can help!